On this page

  1. Who we are
  2. What information we collect
  3. How we use your information
  4. Who we share information with
  5. Cookies and tracking
  6. Your rights
  7. How long we keep information
  8. Children's privacy
  9. International visitors
  10. Changes to this policy
  11. Contact us about privacy

This page explains how A Spark Consulting LLC ("A Spark Consulting," "we," "us," or "our") collects, uses, and protects information when you visit asparkconsult.com or interact with us through services like Calendly and LinkedIn. We've tried to write it in plain English. If anything is unclear, you can reach out using the methods at the bottom of this page.

1. Who we are

A Spark Consulting is a qualitative research and human-centered design firm based in the United States, founded by Asad Bandeali. We work with foundations, governments, and mission-driven organizations.

This privacy policy applies to information we collect through our website and through tools we use to communicate with prospects and clients (Calendly, LinkedIn, email).

2. What information we collect

Information you give us directly

  • When you book a discovery call via Calendly: your name, email address, and any answers you provide to the questions on our Calendly booking form (such as your organization, role, and the topic you'd like to discuss).
  • When you message us on LinkedIn: the contents of your message, plus any profile information LinkedIn shows us according to LinkedIn's own privacy policy.
  • When you contact us by email: your email address, name (if provided), and the contents of your message.

Information collected automatically

When you visit our website, our analytics tools collect technical and usage information automatically, including:

  • Pages you view and the order you view them in
  • The website or source that referred you (e.g., LinkedIn, Google search)
  • Approximate location (country and region, derived from your IP address — we do not see your precise address)
  • Browser, device type, and operating system
  • How long you spent on the site and which links you clicked

This information is collected by Google Analytics 4 in an aggregated, pseudonymous form. We do not see your name, email, or other identifying details from analytics — only patterns across visitors.

3. How we use your information

We use the information we collect to:

  • Respond to your discovery call requests and follow up after our conversations
  • Provide consulting services to organizations that engage us
  • Improve our website by understanding what content visitors find useful
  • Send occasional updates to people who have asked to hear from us (you can unsubscribe at any time)
  • Comply with legal obligations and protect our rights

What we do not do: we do not sell your information. We do not share it with advertisers. We do not use it for marketing purposes unless you've affirmatively asked to hear from us.

4. Who we share information with

We use a small number of trusted third-party services to operate our website and communicate with you. Each of these services has its own privacy policy:

We may also share information when required to do so by law (e.g., in response to a valid subpoena), or to protect our rights, your safety, or the safety of others.

5. Cookies and tracking

Cookies are small text files that websites place on your device to remember information about you between visits. We use a small number of cookies, all related to analytics:

  • _ga — set by Google Analytics, used to distinguish individual visitors. Lasts up to 2 years.
  • _ga_W219WYGCXJ — set by Google Analytics, used to maintain session state. Lasts up to 2 years.

We do not use advertising cookies, retargeting pixels, or social media tracking pixels.

You can disable cookies in your browser settings, or use an analytics opt-out browser add-on like Google's Analytics Opt-Out. Disabling cookies will not break the website.

6. Your rights

Depending on where you live, you have certain rights over the personal information we hold about you. These include:

  • Access: the right to ask what personal information we have about you
  • Correction: the right to ask us to correct information that's inaccurate
  • Deletion: the right to ask us to delete your personal information
  • Opt-out of analytics: the right to ask us not to track your visits
  • Data portability: the right to receive a copy of your information in a portable format

If you live in California, the California Consumer Privacy Act (CCPA) gives you specific rights, including the right to know what personal information we collect, the right to request deletion, and the right not to be discriminated against for exercising your rights.

If you live in the European Union or United Kingdom, the General Data Protection Regulation (GDPR) gives you broader rights, including the right to object to processing and the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us using the methods in the Contact section below.

7. How long we keep information

  • Discovery call bookings: kept for as long as needed to follow up and document our conversations, then archived for record-keeping
  • Email correspondence: kept for as long as the conversation is active and relevant; archived afterward
  • Google Analytics data: retained for 14 months by default, then automatically deleted

If you ask us to delete your information, we will do so within 30 days, unless we're legally required to retain it.

8. Children's privacy

Our website and services are not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

9. International visitors

A Spark Consulting is based in the United States, and our website is hosted in the United States. If you are visiting from outside the U.S., please be aware that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. By using our website, you consent to this transfer.

10. Changes to this policy

We may update this privacy policy from time to time as our practices evolve or as required by law. When we make material changes, we will update the "Last updated" date at the top of this page. Significant changes may also be announced on our homepage. We encourage you to review this policy periodically.

11. Contact us about privacy

If you have questions about this policy, want to exercise your rights, or believe we are mishandling your information, please reach out:

We aim to respond to privacy-related inquiries within five business days.